A study by Mobclix shows that the potential revenue brought in from advertising in iPhone apps is more valuable than on Android apps.
They analyzed the the Top 10 apps for two weeks in the categories “Utilities”, “Entertainment” and “Games”. Only apps with 500k+ download and/or 75k daily active users were used. They defined an “Active User” as one who uses the app at least 3 times a week for a minimum of 5 minutes.
The results shown above show the iOS users defeating Android in every category tested. The “Utilities” category has the highest value overall with over 2x the value of “Games”.
According to the study, if you’re a developer, go iOS and a create handy free utility app to bring in some nice advertising revenue.
