All Things D is reporting that when analyst Mark Moskowitz was talking about how despite strong Kindle Fire sales, it will not stop the iPad momentum, he added in that the Kindle Fire was the netbook of the tablet market.

“We think that for any vendor to wrestle momentum longer-term from Apple, a fully loaded offering is a must, and here, the current revision of the Kindle Fire falls short,” Moskowitz says. “We think that, over time, consumers may come away disappointed with the Kindle Fire’s lack of functionality and smaller screen size. In our view, the Kindle Fire is the current netbook of the media tablet market.”

Ouch.

If you didn’t check out our review round up of the Kindle Fire, many were lackluster and concur that the lack of features made this device look weak against the iPad with its only selling point being its price at $199.

While personally using a Kindle Fire for short amount of time, I can also agree that after using an iPad, the Kindle Fire’s lack of features and even hardware buttons for basic tasks like going to the home screen or changing the volume became irritating very quickly.

The Kindle Fire is expected to bring in big numbers this holiday season and if it can pull away customers from Apple, it may trigger a price war in the future. With recent rumors of three iPad models coming out next year, this outcome may already be in the pipeline.