Ultraviolet was originally planned to be Hollywood’s way of creating a way an iCloud/iTunes alternative in that consumers could purchase a DVD or Blu-ray and have its digital version stored and watchable via Ultraviolet. Of course, the last thing consumers want is to create yet another account for something that sounds like it’s going to fail and apparently it is.
Warner Bros. is handing out iTunes coupon codes to the studio’s Harry Potter and the Deathly Hallows, Part 2 on disc. Designed to highlight Ultraviolet — Hollywood’s answer to iTunes, Netflix and other services killing physical sales of movies — the flick instead became the focus of a very public rejection. Half of the 400 Amazon.com reviews gave the movie one star because of the Ultraviolet fiasco.
Hopefully Hollywood gets the hint.