Ultraviolet backfiring, consumers want movies from iTunes

Brian November 18, 2011 4

ultraviolet

Cult of Mac is reporting that Hollywood’s Ultraviolet platform is backfiring with consumers and is giving in to pressure it supplying an iTunes version.

Ultraviolet was originally planned to be Hollywood’s way of creating a way an iCloud/iTunes alternative in that consumers could purchase a DVD or Blu-ray and have its digital version stored and watchable via Ultraviolet. Of course, the last thing consumers want is to create yet another account for something that sounds like it’s going to fail and apparently it is.

Warner Bros. is handing out iTunes coupon codes to the studio’s Harry Potter and the Deathly Hallows, Part 2 on disc. Designed to highlight Ultraviolet — Hollywood’s answer to iTunes, Netflix and other services killing physical sales of movies — the flick instead became the focus of a very public rejection. Half of the 400 Amazon.com reviews gave the movie one star because of the Ultraviolet fiasco.

Ouch.

Hopefully Hollywood gets the hint.

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POSTED IN » Apple, iOS, Mac, News
  • Elbert Lee

    Ultraviolet Sucks AND Swallows. Their partnership with Flixster is SO commercial, adding layers upon layers to the download experience. After taking brain augmentation, an entire afternoon to devote to trying to download the digital copy, I just decided to convert the MP4 files to M4V and drag the file to my iTunes library.  Sorry Warner, this is another “AOL” debacle.  You’re better off investing in dial up again

    • Roy Bridge

      So my question to you, is HOW are you converting from mp4 to m4v? I really hate this Ultraviolet rubbish…

  • Linemanww

    UltraViolet and Flixster is a royal pain in the ass. Another location to struggle thru to “download the movie” another account to have accessed by hackers. I will be careful NOT to buy any more movies from Warner Bros as long as they try to peddle this crap. A complete waste of time and effort to watch a movie that I paid EXTRA money for to have a copy on my iPad, and then find out I need to have WiFi service to watch the movie, give me a fricken break!

  • Shane526

    I hate ultraviolet, sony are now using it!!! It is utter garbage, let me download to my pc/mac, transfer to my ipad when i want to take it with me and then remove it when finished, it then stays on my pc/mac ready for the next time… or Ultraviolet, download to your ipad and if you delete it to recover space watch out, you will have to stream it next time you are away, i hope you can afford the hotel broadband and that its fast enough, or i hope you have portable broadband else you are stuffed. What a great idea this Ultraviolet is (not). Who actually benefits from it? Not the consumer that certain/.