So Apple is trying to change the way magazines are sold with the launch of “The Daily” right? Well no one else was really on board because of the 30% cut and the fact that Apple won’t share subscriber info to the publishers. Well it turns out it was the latter that was keeping them away.
We recently wrote about how Time, Sports Illustrated and Fortune has released the digital version of their magazines and one can download the digital version if subscribed to the print version for free. Other big names in a relatively short time have suddenly hopped on board. Why?
Well here’s the reason:
As things stand, if you buy a subscription to The New Yorker or Popular Science in the iTunes store, you will get a little dialogue box asking if it’s all right if Apple shares some of your personal information with the publisher. Initially, publishers were worried, reasonably enough, that users would overwhelmingly say no. But they don’t. In fact, about 50 percent opt in.
That’s right. 50% of consumers are consciously giving approval to let Apple send your personal info to the publishers.
The above warning image (courtesy of MacRumors) states:
Share your information?
With big names flooding into the store, expect your favorite magazine to pop up soon.